Calculate a sustainable selling price from your real costs, fees, expected sales and desired margin. Then compare how three price points may affect revenue, profit and break-even volume.
Find a price your business can support
Build a price from direct cost, payment fees, fixed overhead and sales volume—then compare how lower and higher prices may change revenue, profit and margin.
What happens if the price changes?
| Scenario | Price | Sales | Revenue | Profit | Margin | Break-even units |
|---|
Sales estimates use the sensitivity assumption above. They show directional impact, not predicted customer behavior.
Pricing Analysis
How to use the pricing simulator
Use figures from one consistent monthly period. Direct cost per unit should contain only the cost incurred when one additional unit is sold. Fixed costs should contain overhead that remains broadly stable regardless of sales. Payment fees are kept separate so they are not counted twice.
Pricing formulas
- Minimum viable price: (direct unit cost + flat transaction fee) ÷ (1 − percentage payment fee).
- Break-even price: (direct unit cost + flat fee + fixed costs per expected sale) ÷ (1 − payment fee).
- Target price: (direct unit cost + flat fee + fixed costs per expected sale) ÷ (1 − payment fee − desired margin).
- Goal price: price required to cover direct costs, fees, fixed costs and the entered monthly profit goal.
- Break-even units: fixed costs ÷ contribution earned from one sale at the selected price.
Frequently asked questions
Why is the target price higher than the break-even price?
Break-even covers costs but produces no operating profit. The target price adds the desired margin after direct costs, payment fees and allocated fixed overhead.
Does a higher price always increase profit?
No. Profit depends on both contribution per sale and the number of sales. The sensitivity control lets you test how a possible change in sales volume alters the result, but it is a scenario assumption rather than a demand forecast.
Can this calculator choose my final market price?
No. It calculates financially viable reference points. Your final price should also reflect customer value, competitors, capacity, positioning, taxes and actual demand.